This headset allows shop customers to discover the world of Maison Dior by immersing themselves in the videos of fashion shows, backstage and inspirational videos.

We have approached this project by questioning the architecture of the VR headsets currently on the market. Equipped with large support straps and numerous adjustments, they have often been designed for video game players who must be able to wear them for a long time, while keeping the use of their hands.

We have approached this project by questioning the architecture of the VR headsets currently on the market

Equipped with large support straps and numerous adjustments, they have often been designed for video game players who must be able to wear them for a long time, while keeping the use of their hands. The problem here is quite different: the point is to offer a largely female clientele, often well dressed, with little time, to slip into a fantastic universe for a few minutes.
The ergonomics has therefore been completely rethought: we propose a helmet designed as a mask wrapping the eyes and ears and worn on the face like a pair of binoculars. The hands slide into two leather straps on each side of the helmet to hold it during use.

The facade reflects the environment and echoes the world of cosmetics, while the inner surface made of fluid shapes with its velvety touch matches the skin and face.

This surface integrates 2 speakers emitting a holophonic sound especially recorded to accompany the videos in 3 dimensions.
The maintenance of this device by the store teams was also anticipated: the facade is magnetic, so that the mobile phone required for VR technology can be easily removed and recharged. The headset is designed to accept other generations of smartphones when the technology evolves.

This project confronts very different worlds: we had to find the right balance to make the Dior Eyes helmet a technological and functional object adapted to a major luxury brand.